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Letter address printing services
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This is the
heart and soul of any direct
mail package. The letter is
where you speak directly to
your prospect, or talk to
your customer. No other form
of advertising offers such a
direct, personal link
between the advertiser and
the consumer. Take advantage
of this opportunity. Ensure
that your letter looks like
a letter. Make sure you tell
the whole story and be sure
to communicate all the
benefits. Ideally, the
letter copy should:
-
Promise a
benefit in your headline
or first paragraph -
make sure it's your most
important benefit;
-
Immediately expand upon
your most important
benefit;
-
Tell the
reader specifically what
they are going to get;
-
Back up
your statements with
proof and endorsements;
-
Tell the
reader what they might
lose by not taking
action;
-
Rephrase
your prominent benefits
in your closing offer;
-
Incite
action.
Tip:
Have your letter include a
P.S. (postscript). The
majority of people will read
the P.S. before anything
else, so it's best to state
your offer again. |
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