|
People
respond to
mail
addressed
directly to
them. It is
more
personal and
is opened
because that
is the way a
business or
individual
they know
would send
them mail.
That is why
you should
consider
inserting
variable
data
throughout
your
mailing. We
can print
your
customers
name on each
piece of
mail, along
with his or
her address,
city and
postal code.
We can also
change
information
in the body
of the mail.
For example:
Dear Mr.
Smith, (Mr.
Smith will
be changed
on each
piece of
your
mailing,
with the
next name in
your data
base.)
Mortgage
rates are at
an all time
low. Many
homeowners
can save
thousands of
dollars in
interest
payments by
refinancing.
If your
interest
rate is
(interest
rate) or
higher
consider
refinancing
to our new
lower rate
starting at
(interest
rate).
This is an
example of
what you can
do. Please
feel free to
call us or
drop us an
email for
more
information. |
