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Fredricton,,
Sussex, Bathhurst, Lepreau, Saint John, Newcastle, Oromocto,
Shediac, Memramcook, New Brunswick, Canada |
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1.866.723.8122
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Canadian catalogue address
printing and mailing
services
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Catalogue
shopping is part of Canadian
culture, from childhood
memories of peering through
larger than life booklets at
Christmas, to adult moments
of shopping for the best
product at the best price.
Catalogues can be sent in
envelopes or in a
self-mailer format and are
an excellent way to visually
display and explain your
products and pricing, and
motivate response using
built-in postage-paid order
forms, 1-800 numbers and/or
Web site addresses.
What makes
one catalogue successful and
better than the other? The
following are some important
things to remember when
designing a catalogue:
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Most
cataloguers use a letter
to introduce the
catalogue and build
personality into the
brand image;
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Catalogue
pages should be designed
on a double page spread
basis since the two
pages are always seen at
the same time;
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"A
picture is worth a 1,000
words." Maximize the use
of photography to
properly demonstrate the
product in use;
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Effective
use of icons can draw
attention to products
and provide customer
insight;
-
Leverage
the power of
cross-selling within the
book to increase overall
sales;
-
Add
headlines, editorials,
and other noticeable
features that will add
value to the reading
experience and keep the
readers interested.
These are
just some of the things to
think about when designing a
catalogue. The opportunities
are endless. |
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